What is digital billboard advertising?

Advertising on a screen rather than a printed surface, so the creative is a file instead of a manufactured object. In practice that removes the print run, the installation and the booking cycle: a digital face can change the moment somebody pays for it.

How quickly can my advertisement go up?

As soon as the payment provider confirms the capture — typically seconds. Nothing is printed and nothing is scheduled, so there is no lead time between paying and being on the board.

What file do I need, and what size?

A still image, cropped in the browser to the face you picked. Each face states the shape it wants — square, portrait or landscape — and you frame the image against a preview built to that face’s real measured proportions, so what you approve is the shape you get.

Can I change my creative after it is up?

You can re-frame it. The crop is stored as a focal point and a zoom rather than cut into the file, so one original is kept and the framing can be changed later without uploading again.

Do I need artwork at all?

No. Every face also accepts typed copy — a headline, an optional line under it, and who it is from — and the board typesets it, with the type scale set per shape. Plenty of good placements are three words.

Can I run video or an animation?

No. Faces take a still image or typed copy. Five drawn billboards share one page, and something moving on one of them would be competing with the other four rather than being read.

How is this different from a digital billboard on a road?

A roadside digital screen is physical inventory sold by a media owner, usually as a share of a rotation over a booked period, and it reaches people passing that spot. This is a drawn billboard on a website: you hold the whole face rather than a slot in a loop, for as long as nobody pays more, and it is seen by the people who visit the site.

Digital billboard advertising

Digital, all the way down.

Most “digital billboard advertising” is a printed process with a web form in front of it — you still book a period, still send artwork to somebody, still wait. Here there is nothing physical anywhere in the chain: you make the advertisement in the browser, see the exact shape it will be, pay, and it is on the board. Minutes, not a booking cycle.

See the board Every price

From $2. No print run, no proof, no minimum booking.

What a digital face removes.

A printed board carries costs that have nothing to do with the advertisement. None of them exist here, and each one that goes takes a delay with it.

No print run

Nothing is manufactured, so nothing has to be paid for before it is approved and nothing is wasted if you change your mind. The advertisement is a file and a crop.

No installation

There is no crew, no access window and no weather. The gap between paying and being on the board is however long the payment takes to confirm.

No booking cycle

You are not buying a fortnight starting on a Monday. A face changes hands the instant somebody pays more than it is held at, which means there is nothing to wait for and nothing to schedule around.

No proof stage

The preview is the renderer. What you approve before paying is drawn by the same component that draws the live face, so there is no artwork sign-off that could differ from the thing that goes up.

The parts that are genuinely digital.

Not adjectives — behaviours. Each of these is something you can check by opening the board and starting a placement.

Your crop is not baked in

Framing is stored as a focal point and a zoom — up to 3× — rather than cut into a new file. One original is kept, so you can re-frame later without uploading again, and the face renders your crop correctly at any size. A pre-cut image is only right at the size it was cut for, and this one has to be right in a small preview and on the full-width board.

The preview cannot flatter

Every preview is built to the face’s true aspect ratio, measured from the artwork rather than rounded off. The wide centre board is 1.70:1, not a tidy 16:9, because the drawn boards carry a little perspective. Asking you for a 16:9 image is good advice; previewing it at 16:9 would be a lie about the shape you get.

Words, if you have no artwork

Every face accepts typed copy as well as an image, and the board typesets it — the type scale is set per shape, so three words work on the cheapest square as well as on the centre. Nobody needs a designer to be on a billboard.

It is changeable, and public about it

Because nothing is printed, a face can change hands at any moment. Every creative that has been up keeps its own permanent address and stays in the public archive, so a placement being replaced does not erase that it happened.

The five digital faces.

Three shapes across five faces, each with the upload advice for its shape. All five take an image or typed copy.

Prices in USD

Square image · 1:1
Square
Left Square
Square image · 1:1
Takes an image or typed copy · never sold
Opens at
$2
Yours for
$2
Portrait image · 2:3
Portrait
Left Portrait
Portrait image · 2:3
Takes an image or typed copy · never sold
Opens at
$5
Yours for
$5
Landscape image · 16:9
Premium
Centre
Landscape image · 16:9
Takes an image or typed copy · never sold
Opens at
$10
Yours for
$10
Square
Right Square
Square image · 1:1
Takes an image or typed copy · changed hands 1 time
Opens at
$2
Take it for
$3
Portrait image · 2:3
Portrait
Right Portrait
Portrait image · 2:3
Takes an image or typed copy · never sold
Opens at
$5
Yours for
$5

Five faces is the whole inventory — there is no sixth, and none of them is a package with another. Take one on the board.

The limits

What a digital face here does not do.

No dayparting or rotation

A face carries one advertisement, not a loop of them sharing time. You are buying the face, not a slice of its schedule — which is why nobody else appears on it while you hold it.

No video

Faces take a still image or typed copy. A drawn billboard on a page shared with four others is a bad place for something that moves, and a good place for something that can be read at a glance.

No impression reporting

There is no play count and no audience figure, because there is no honest one to give. What you get is a public permalink and share creatives rendered from the billboard itself.

Not a roadside screen

Billboardly owns no physical LED inventory and brokers none. This is a drawn city block on a website, seen by the people who visit it.

Digital placements that have run.

Each one made in a browser, paid for once, and still at its own address.

1 in all

Right Square$2On the board now

Every one of these was paid for, and most have since been taken by somebody who paid more. The full archive keeps them all.

Questions.

What is digital billboard advertising?: Advertising on a screen rather than a printed surface, so the creative is a file instead of a manufactured object. In practice that removes the print run, the installation and the booking cycle: a digital face can change the moment somebody pays for it.
How quickly can my advertisement go up?: As soon as the payment provider confirms the capture — typically seconds. Nothing is printed and nothing is scheduled, so there is no lead time between paying and being on the board.
What file do I need, and what size?: A still image, cropped in the browser to the face you picked. Each face states the shape it wants — square, portrait or landscape — and you frame the image against a preview built to that face’s real measured proportions, so what you approve is the shape you get.
Can I change my creative after it is up?: You can re-frame it. The crop is stored as a focal point and a zoom rather than cut into the file, so one original is kept and the framing can be changed later without uploading again.
Do I need artwork at all?: No. Every face also accepts typed copy — a headline, an optional line under it, and who it is from — and the board typesets it, with the type scale set per shape. Plenty of good placements are three words.
Can I run video or an animation?: No. Faces take a still image or typed copy. Five drawn billboards share one page, and something moving on one of them would be competing with the other four rather than being read.
How is this different from a digital billboard on a road?: A roadside digital screen is physical inventory sold by a media owner, usually as a share of a rotation over a booked period, and it reaches people passing that spot. This is a drawn billboard on a website: you hold the whole face rather than a slot in a loop, for as long as nobody pays more, and it is seen by the people who visit the site.